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Denver Pavilions fills vacant Virgin space

 

Dennis Huspeni
Reporter- Denver Business Journal

 

 

 


Denver Pavilions continues its retail leasing velocity momentum with two new restaurants and a specialty candy store that will fill the long-vacated Virgin Megastore space on 16th and Welton streets.


The 14,378-square-foot space will be divided to make room for:
It’Sugar,
Henry’s Tavern, and

 

Three new restaurants recently opened at the Pavilions within the last five months.
“We really went out of our way to be picky about who’s going in this super box space,” said Mark Sidell, president of Gart Properties. “We had 100 opportunities to put a warm body in a cold space, but we want our retailers to compliment each other and maximize sales.”
The space has been vacant since Virgin left in 2009, though it has hosted various events like a recent DaVinci exhibit.


It’Sugar is a first-to-market, trendy candy store that sells not only candy, but candy-themed accessories like Tootsie Roll-shaped pillows and candy- scented lotions.
“It’s like Willy Wonka meets haute couture,” said Sidell. “Yes, they have bulk candy. But it has this edgy component that our younger but sophisticated shoppers will like.”
The south Florida-based It’Sugar started in 2006 and has grown to more than 70 locations in high-profile locations like New York City and Las Vegas. It’s scheduled to open in late summer.
Henry’s Tavern, based in Portland, Ore., was founded in the Blitz-Weinhard Brewing Complex in 2004.


“With an extensive selection of more than 100 local, regional and international beer and hard cider offerings, along with a robust menu of innovative tavern fare, Henry’s Tavern will have a broad appeal to Denver residents and tourists alike,” according to Pavilions literature.
“This is really chef-driven cuisine,” Sidell said. “It’s not just about the 100 beers on tap. ... They agreed not to do another metro Denver store, so not only is this the first one in Colorado — it’s the only one.”


Henry’s is scheduled to open late in the year.


“Sales have lifted across the entire shopping center,” he said. “People are getting a look at Denver Pavilions who haven’t been there in years.”
Dennis Huspeni covers real estate and retail for the Denver Business Journal and writes for the "Real Deals" blog. Phone: 303-803-9232.

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