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PRESS INFORMATION
For Immediate Release

Have A Plan! Check Out These Transportation Options to Get To H&M at Denver Pavilions

LIGHT RAIL
• Take RTD’s D, H, & F line trains to 16th and California then walk two-blocks to the Denver Pavilions or transfer to the FREE 16th Street MallRide. Take C & E line trains to Denver Union Station then transfer to the FREE 16th Street MallRide buses to the Denver Pavilions. RTD light rail schedules and fare information can be found at www.rtd-denver.com or by calling 303.299.6000.

TAKE THE BUS
• The following local bus routes stop in Downtown Denver: 0, 1, 2, 6, 7, 8, 9, 10, 15, 16, 20, 28, 30, 32, 38, 44, 48, and 52. Additional limited, express and regional routes also stop in Downtown Denver. RTD bus schedules and fare information can be found at www.rtd-denver.com or by calling 303.299.6000.

RIDE YOUR BICYCLE
• There are plenty of on-street bicycle racks at the Denver Pavilions and throughout Downtown Denver. On-street bicycle racks are unattended; park at your own risk. Don't own a bike? Consider using B-cycle. The Denver Pavilions has a B-cycle station on Glenarm between 15th & 16th, and 6 additional stations are located within a five block radius of the Denver Pavilions. Visit www.denver.bcycle.com for information on exact station locations and rates.

DOWNTOWN PARKING AND FREE 16TH STREET MALLRIDE BUSES
• Downtown Denver offers approximately 44,000 off-street parking spaces. Use the Downtown Denver Partnership’s interactive parking guide at www.ExperienceDowntownDenver.com to find a public parking lot or garage. Updated at least twice a year, www.ExperienceDowntownDenver.com provides location, rate and operator information to Downtown Denver visitors.

• Most parking lots in Downtown Denver are within an easy walk to the FREE 16th Street MallRide buses offering a direct ride to the Denver Pavilions. The FREE MallRide buses travel over a mile on Denver's 16th Street Mall from Union Station (Chestnut Place) to Civic Center Park (Broadway St.) and back. It stops at every intersection along the 16th Street Mall and runs daily until 1:30am.

OVERNIGHT PARKING
• Visitors are allowed to park vehicles at on-street meters on certain nights of the week, depending on the side of the street. Please pay attention to street signs and information located on the parking meters. Both street signs and the information on the meters themselves will instruct parkers which sides of the street are available for overnight parking on a particular day of the week.
• Overnight parking is also available at many off-street parking lots throughout Downtown Denver. Many Downtown Denver parking operators will charge the equivalent of their daily maximum rate as their overnight rate. Please contact parking operators directly for specific overnight parking policies and rates.


Comprehensive information on all transportation options to Downtown Denver can be found at www.downtowndenver.com.



H&M Opens at Denver Pavilions Thursday Nov. 10 at Noon

DENVER, Nov. 1, 2011 /PRNewswire/ -- As fans of the clothing retailer H&M anxiously await the opening of Colorado's first, full-concept H&M located at Denver Pavilions on Nov. 10 at noon, they'll experience a heavy dose of Denver's art, culture, music and fashion at a new event called Street Style.


Street Style is produced by Denver Pavilions and is a part of Visit Denver's Denver Arts Week programming and will run from 9am-3pm on Thursday, Nov. 10 on Glenarm Place and in Denver Pavilions' plazas.

Several factors went into the decision to create a street festival in conjunction with the H&M opening.
"Anticipated demand" by shoppers coupled with offers from H&M for the first 500 in line are anticipated to draw large crowds prior to the store opening at noon on Nov. 10.

Coincidentally, the opening date of H&M falls during Denver Arts Week. This created a window of opportunity for Denver Pavilions to bring more attention to Denver's fashion, music, art, and dance scene during the opening day excitement.

"We pulled in our network of community and cultural partners to develop programming for Street Style. Samuel Schimek, curator and owner of the I HEART Denver store at Denver Pavilions was instrumental in that process," added Manning.

Street Style festivities include fashion shows on Glenarm Place from Forever 21, Express,  Banana Republic and Gap with runway models from Wilhelmina, a performance by Ballet Nuevo Colorado, tunes from local DJs, hair designs and tips by stylists from Matthew Morris' salon and the makeup team from Bare Minerals.

Tami Door, president of the Downtown Denver Partnership, Paul Washington, chief of Denver's economic development and Mark Sidell, president of Gart Properties will receive Street Style makeovers from local stylists.

The event also includes a "Cut & Sew Challenge" contest sponsored by the Denver Art Museum and hosted by "Project Runway" season 9 contestant Fallene Wells.

The Denver Art Museum will host a collection from the late French couturier Yves Saint Laurent. As a challenge,  four local designers – Melissa May, Trisha Hoke, Heidi Busk and Rachel Marie Hurst will compete to create an outfit inspired by YSL.  The designers will work on Glenarm Place so the crowd can watch the process.  Judges include Donald Peterson, the Honorary Consul of Sweden and Brittney Peterson local costume designer and Consular Agent to the Royal Consul of Sweden, Darrin Alfred, Design Curator from the  Denver Art Museum,  and Beth Bradley, Associate Editor, Sew News.

Murals focusing on Denver-based cultural themes designed by Like Minded productions for Art Institute of Colorado, Sandra Fetting for Visit Denver and Joel Duvall Feldt for the Downtown Denver Partnership will be showcased throughout the event.

For more information on the event visit www.DenverPavilions.com or www.DenverArtsWeek.com.

About Denver Pavilions
Denver Pavilions is a one-of-a-kind retail/entertainment center in the heart of downtown Denver on the 16th Street Mall, providing a "critical mass" of 40 retail tenants, restaurants and entertainment venues. The open-air Denver Pavilions features three-story buildings on a two-block development that is linked by "The Great Wall," an interior structure featuring the word, "DENVER," which has become the world wide symbol of downtown Denver. With such "marquee" tenants as H&M, Hard Rock Cafe, Maggiano's, 15-screen United Artist Theatre, Barnes & Noble, Lucky Strike Lanes and Forever 21, Denver Pavilions has become a magnet for the metropolitan region. Denver Pavilions is conveniently located for the downtown area's 110,000 office workers and growing residential base and is close to the 16th Street Mall, theaters, restaurants, events, cultural and athletic facilities.
 




FASHION RETAILER H&M CONTINUES WESTERN EXPANSION
H&M to Open New Store in Denver, Colorado on November 10th

“We continue to be devoted to expanding our stores in the best new locations throughout the United States,” says Daniel Kulle, U.S. President for H&M. “H&M has greatly anticipated its expansion into Denver, the second largest city in the Mountain West and Southwest. The arrival of H&M at Denver Pavilions will undeniably be a great addition to the H&M family!”

H&M at Denver Pavilions will make fashion-forward, internationally influenced trend pieces and updated basics accessible to all in the greater Denver area. This location will offer collections for ladies, men, young ladies and men, accessories and our full children’s department which features quality clothing starting at newborn up to kids age 14. Additionally, the store will feature maternity wear for expecting mothers as well as sports apparel.

Allowing Denver Pavilions shoppers to shop in style, H&M offers the latest fall trends and color palettes, including camel, burgundy, cognac, pumpkin and muted jewel tones. H&M at Denver Pavilions will offer the best of sustainable fall fashion at great prices. Key items for women include knit dresses for $19.95, blouses starting at $17.95, and blazers starting at $29.95. Men can look forward to shirts starting at $14.95, blazers for $49.95, and trousers starting at $29.95.

In celebration of opening day, H&M at Denver Pavilions will offer the first 500 shoppers in line an H&M T-shirt and Access to Fashion Pass, valued from $10 to $500, in addition to fantastic opening offers and giveaways! One lucky winner will receive an All Access Fashion Pass, allowing them early entry to the store before the doors open to the public. Once inside, the lucky winner will receive a personal style consultation from an H&M stylist who will help them to dress their personality in the latest trends from H&M!

H&M Denver Pavilions is located at 500 16th Street, Denver, Colorado, 80202 and can be reached by phone at (303) 534--5086. Store hours will be Monday through Saturday 10:00 a.m. to 9:00 p.m., and Sunday 11:00 a.m. to 6:00 p.m.

Contacts:
Nicole Christie
Telephone: (212) 564-9922
Email: Nicole.Christie@hm.com

Jennifer Ward
Telephone: (212) 564-9922
Email: Jennifer.Ward@hm.com



H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more than 2,300 stores in 41 markets including franchise markets. In 2010, sales including VAT were SEK 126,966 million and the number of employees is more than 87,000. For further information, visit www.hm.com.




Denver Pavilions Adds First Colorado Flagship H&M Store to Retail Line-Up



April 13, 2011 -- Denver, CO -- Denver Pavilions is pleased to announce that the downtown shopping center will add one of today’s hottest international retail brands, H&M. H&M will open its first store in Colorado at the Denver Pavilions located in the heart of downtown Denver on the 16th Street Mall. The highly anticipated store is scheduled to open in late 2011.

The new store will be one of H&M’s full concept stores with the offering fashionable clothing for men, women, teens and children, as well as lingerie, denim, and accessories. H&M’s collections are created centrally by 100 in-house designers together with buyers and pattern makers. H&M refreshes its stores daily with new fashion items and has approximately 2,200 stores around the world.

"For years, Coloradoans have made requests for the retail fashion leader H&M to open a store in Colorado,” said Mark Sidell, President of Gart Properties, owner of Denver Pavilions. “Our iconic building provides the high profile location H&M required. H&M will be an incredible addition to our already strong line-up of retailers and we look forward to welcoming them to the Denver market.”

The downtown location was consciously selected by H&M due to the exposure the store will receive from the 15 million people on the 16th Street Mall and the 12 million overnight visitors annually. H&M strives to build their stores in the most premier real estate location, whether in the heart of a big city or a shopping center. This has been a firm principle of H&M since the first store opened and Denver Pavilions fits these criteria.

“As we strive for a strong economic recovery in Denver, we welcome the arrival of H&M and I am glad we were all able to come together to make it happen,” said Mayor Guillermo (Bill) V. Vidal. “The store’s growing popularity is sure to add new vitality to the 16th Street Mall, attracting shoppers from across the state and region. Denver is excited to be a part of this company’s expanding U.S. presence and we wish them great success in the Mile High City.”

In addition to becoming a new anchor at Denver Pavilions, the opening of H&M is expected to positively impact downtown’s economy with new jobs and increased tax revenue.

“Securing H&M is a huge win for Downtown Denver,” stated Tamara Door, President & CEO of the Downtown Denver Partnership. “The first H&M in Colorado will naturally become a destination store, increasing the number of visitors to downtown, and serving as a catalyst for exciting new retail to open in the area. It is a wonderful foreshadowing of what is to come.”  

Stuart Zall of the Zall Company was the broker of the leasing deal between the Denver Pavilions and H&M.